dutch beat the swiss to it with a font that is holier than thou
Posted on | January 6, 2009 |
i am weightless, but you can see me. put me in a bucket, and i’ll make it lighter. what am i?
okay, i probably made that riddle a little too easy - unless you can’t read. and if so, here is a little something to keep you amused:
(q\_/p) /. .\ __ ,__ =\_t_/= .'o O'-. ) / \ / O o_.-`| _ _ ( (( )) /O_.-' O | (q\_/p) \ /\) (/\ | o o o| /. .\.-"""""-. ___, `-\ Y / |o o O.-` =\_t_/= / `\ ( nn^nn | O _.-' )\ ))__ __\ |___) '--` (/-(/` `nn---'
for those of you who can read, the answer to my riddle above is “a hole.”
that’s right, sometimes the negative space, or what is not there, is just as important as what is.
for example, check out the fedex logo:
see anything interesting in the negative or white space?
making things lighter by putting holes in them (and therefore making them more efficient to ship) has been a mantra of the green community for quite some time now. but the folks over at spranq creative communications, a dutch firm, have taken that concept to the next level by cooking up ecofont:
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printing docs typed using ecofont use up to 20% less ink, which we all know is 20% better for the environment.
sorry switzerland - you had your moment in the sun when you cranked out your eponymous cheese and helvetica. gouda’s good too ya’know!
grab ecofont for free here.
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Tags: cheese > dutch > ecofont > font > gouda > ink > less > negative > print > space > spranq > swiss > switzerland > waste
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2 Responses to “dutch beat the swiss to it with a font that is holier than thou”
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why is this a site?
swyyne is dedicated to anyone who wants to clean up their dirty ways without fighting the pig within. if you love to buy, eat, and collect things, but feel positively filthy when you think about how you're hurting the earth, there's no need to be torn! there is a way to be a responsible piggy while still getting your consume on. it just takes a little creativity.
look for stuff
feed yourself
January 27th, 2009 @ 5:04 pm
Wow! Thank you!
I always wanted to write in my site something like that. Can I take part of your post to my site?
Of course, I will add backlink?
Sincerely, Your Reader
January 27th, 2009 @ 5:08 pm
Of course. And thank you for the kind words!