urban piggy: a city dweller who enjoys dining and consuming - sometimes to excess. the urban piggies who visit swyyne are making it a point to change their dirty ways.
econnoisseur: a person who has a fine-tuned knowledge of environmentally sound products.
ecommendation: a positive review which praises an eco-product.
ecotip: a small piece of advice that can help the receiver live a better, cleaner lifestyle by recycling, conserving, reusing, or repurposing.
ecolocation: a destination that showcases a green feature or innovation.
ecosumer: a consumer of eco-conscious products.
ecovent: a green event
gruru: a guru of green. some examples are summer rayne oakes, jill fehrenbacher and starre vartan.
eco-luminary: a person who lights the way so that others can see the green light.
ecognoscenti: persons who have superior knowledge and understanding of eco-conscious practices and products.
ecolightenment: an awareness or understanding of green thought and ideas.
greendirtying: the act of associating celebrities, fashion or other popular topics with a green product to make it more accessible to the masses. the opposite of greenwashing.
organic fibers: fiber crops that are grown land cultivated according to the system of biological farming, without any GM seeds, chemical pesticides, synthetic fertilizer or defoliants. these substances are normally used in conventional farming, causing great pressure on both the environment and population.
repurposed and recycled fibers: textile products and waste that have been given a second life, including polyester, polyamide, cashmere, denim and cotton. in addition to drastically decreasing production costs, recycling reduces the carbon footprint, alleviates pressure on raw material resources, and addresses issues of disposal, waste and recovery.
ingeo: a fibre produced by natureworks that is derived from 100% annually renewable plant and sugar-based resources rather than oil. from proprietary processes, a new biopolymer is produced (PLA) that is marketed under the ingeo™ brand name. appplications range from bio-plastics for packaging, electronics, casings and films as well as spun or filament fibres for apparel, home textiles and nonwovens.
lenpur™: a cultivated wood fibre yarn. the raw material – wood pulp – is harvested only from sustainably-managed tree farms. its physical characteristics offer consumers thermo regulation, natural breathability and odor control.
milkofil® (a registered trademark of filati maclodio): an innovative organic and healthy fiber that is spun into yarn derived from the protein in milk, casein. this is particularly suited for contact with the skin in clothing, underwear, and bedding. milkofil® demonstrates durable negative ion emissions and is therefore also beneficial for air quality, helps stimulate circulation, and is a naturally sterile antibacterial material.
planetfucker: a person who fucks the planet and not in a good way.
seacell®: a cellulose fibre containing seaweed material (ascophyllum nodosum). the theory is that the skin can absorb some of the mineral rich nutrients found in the seaweed content. a cellulose-based fibre is manufactured using the closed-loop lyocell process, which then serves as the functional substrate and seaweed is added as the active substance. this marine plant is rich in trace elements, believed to protect the skin and have anti-inflammatory properties, and the structure of seacell® facilitates the active exchange of substances between the fibre and the skin-nutrients such as calcium, magnesium and vitamin E, which when activated by body temperature and released, creates a sense of active wellbeing.
styble: style bible
tencel® (lyocell): is a new natural cellulosic fibre, creating a fabric with excellent moisture absorption. in addition, tencel® has an exceptionally soft hand and is found to be particularly agreeable to those with skin sensitivities. lyocell is produced from wood pulp and shares many properties with other cellulosic fibres such as cotton, linen, ramie and rayon. the key environmental benefits of tencel® are that it is harvested from sustainable raw materials and is produced in a clean, closed-loop system where the only effluent is pure, drinkable water.
windsmith: a technician or scientist who works on wind turbines.