revisiting brita’s filter for good campaign
remember these?
yes, that’s oil spilling out of their mouths.
there was a considerable amount of positive buzz surrounding brita’s filter for good ad campaign last summer, but many people are still purchasing bottled water. why???
it is somewhat understandable if you’re out on the street, feel a bit parched, and pick up a bottle of water at the closest bodega. but it’s a little different when you consciously purchase cases of the stuff to drink at work, especially in an office like mine where delicious, double-purified and free water is available right from the cooler.
many of my officemates were horrified when the cases of water they buy from staples skyrocketed from $3 a case to $10 (due in large part to oil prices). but guess what? they still kept buying them! many still purchased 2 or 3 cases. $20 or $30 bucks a month vs. free? seems like a no brainer to me, but for some reason, we americans can’t seem to shake the idea that something that we have to pay for is inherently better than something that we don’t.
by the way, if you haven’t heard yet, these brita ads are referring to the fact that making the plastic bottles to meet our country’s demand for bottled water requires more than 17 million barrels of oil annually, enough to fuel more than 1 million U.S. cars for a year.
so, why are you still drinking bottled water?
the little bit of controversy behind the ad campaign was that brita never mentioned the fact that their filters are also made out of plastic and end up in landfills just like plastic bottles do. but kudos to them for being able to counteract that dirty little secret with a new collabo with recycline, a company that makes toothbrushes, plates and other cool stuff out of plastics like stonyfield farms yogurt cups that aren’t usually recycled.
brava, brita, brava.
pics courtesy of why me design
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how to recycle your bottles and get a free table
it looks like these are filled with different colored water. it would be cool to have different substances in each one as well; sand, dirt, plants growing with roots, toy soldiers, etc.
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swyyne has always been an experiment for me. with all of the other super eco sites out there, i've been feeling like i want to contribute something just a bit different. so for now, here are my random musings.
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