sustainable STYle: 2fer at the NOW progressive fashion showcase

i spent so much time ogling, trying on and rubbing my face on 2fer’s floaty alice in wonderland-inspired collection for spring at the now showcase during fashion week that i really owe them a post.

at first, i was a suspect about the line because it isn’t made of sustainable or organic materials in the traditional sense. luckily, jinruei fan, one half of the 2fer design duo, enlightened me by explaining that although they don’t source special eco-materials like some other brands do, they do produce locally and use a stocked fabrics program, which allows them to purchase textiles that will otherwise be discarded either because they are from the previous season and are in low demand or because they have been damaged. buying these materials saves them from the dump and avoids having to use brand new fabrics, which take time, money and energy to produce.

smart! the takeaway here is that there are so many ways to produce an end product that is better for the environment. it’s not just about slapping together all the eco-stuff that you can find and making something out of it - it’s about thinking outside the box. remember: the best green features are invisible.

my favorite 2fer looks for spring:

can you guess which alice in wonderland characters inspired these?

recycle your saran wrap a la ralph rucci at fashion week

ralph rucci, who has been called “america’s great coutourier” is known for keeping things fresh and interesting.

in 2007, models in the show for mr. rucci’s line chado ralph rucci donned heads fully wrapped in saran. the look was futuristic and fun then, but not necessarily something that i would rock on the street.

photo courtesy of ap image

this year, i was tickled clear to see that mr. rucci decided to opt for plastic wrap dos once again, but in a much more practical and sleek way - as a headband!

photos courtesy of ny mag

from the looks of the saran boxes backstage, i don’t think these coifs were created with recycled sheets of wrap, but i’m totally going to try it next time i’m done preserving my bowls of soup.

ready to eliminate saran wrap altogether? use shower caps.

why is this a site?

swyyne has always been an experiment for me. with all of the other super eco sites out there, i've been feeling like i want to contribute something just a bit different. so for now, here are my random musings.