reversible: how advertising is helping to save the planet
johnny strategy of spoon-tamago.com was kind enough to send us intel about these one-of a-kind bags from our french brothers from another mother and sisters from another mister:
the company that makes them, reversible, selects advertising tarpaulins with the best graphics that are about to be discarded. instead of being incinerated, the tarpaulins are made into useful and durable bags. a return envelope is included with each purchase so that the customer can send back the bag when they feel it has reached the end of its life-cycle, and the bag is then made into more tarpaulins or other plastic products.
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why is this a site?
swyyne has always been an experiment for me. with all of the other super eco sites out there, i've been feeling like i want to contribute something just a bit different. so for now, here are my random musings.
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